Workshops

How It Works

Each Boldly Launch Workshop is a facilitated working session focused on a specific stage of commercialization readiness.
We offer three standard workshops—Market Understanding, Market Development, and Market Launch—and one fully custom option for unique challenges. Sessions can be delivered virtually or in person.

The outcome is tangible progress: real work completed by your team, guided by proven Boldly Launch frameworks and live facilitation.

Market Understanding Workshop

Clarify your market, stakeholders, and evidence priorities.

When to use it: You’re early in the process and need to define where your innovation fits and who matters most in the decision pathway.

Outcomes:

• Clear map of audiences, influencers, and decision drivers

• Defined market hypotheses and evidence needs

• Shared understanding of what “readiness” looks like for your product

Result:
A grounded view of your opportunity and next steps for research and validation.

Market Development Workshop

Build positioning, value propositions, and messaging frameworks. Develop a thought-leadership strategy to elevate the conversation.

When to use it: You’ve validated the opportunity and now need to articulate your story and how to start building market demand so your customers are ready for your solution when you launch.

Outcomes:

• Drafted positioning and value-prop statements

• Stakeholder-specific messaging framework

• Initial content and thought-leadership direction

Result:
A cohesive narrative that connects your science to your market and starts shaping perception.

Market Launch Workshop

Align teams around coordinated launch execution.

When to use it: You’re approaching market entry and need to translate strategy into the tactics, tools, and connections needed to launch.

Outcomes:

• Defined tactical plan with cross-functional responsibilities and timing

• Partner and channel identification to support market entry

• Messaging and asset priorities mapped to launch milestones

• Clear next steps to move from readiness to activation

Result:

A concrete, actionable launch blueprint that connects internal strategy to external market execution.

Custom Workshops

Tailored sessions for your specific commercialization challenge.

When to use it: You have a defined need that doesn’t fit a standard workshop, or you want to go deeper on specific aspects of your commercialization planning.

Outcomes:

• Custom facilitation agenda

• Working deliverables created in-session

• Follow-up summary with next-step recommendations

Result:
Expert, focused support that meets your team exactly where you are.

Typical investment: $8,000–$12,000 for Market Understanding, Market Development, and Market Launch workshops; $15,000–$20,000 for custom workshops.

Optional Add-Ons

• Follow-Up Coaching (3 months) to sustain progress and accountability

• Team Access to Templates or Tools used in the session

• Combined Workshop + Coaching Bundles for extended engagements