Oliven Labs helps healthcare organizations navigate change with research, strategy, and responsible AI. Boldly Launch partnered with their leadership team to build a sharper, more differentiated market identity.

Challenge

Oliven Labs recognized the need for a well-defined and consistent identity to clearly communicate who they are, what makes them unique, and how they create distinctive value for clients and partners. Although Oliven Labs had a compelling story, it wasn’t fully unified.

The main challenge was a market focus that was too broad and an ambiguous customer profile. This lack of clarity left the business unable to connect powerfully with its audience, weakening its differentiation and making it difficult to forge strong client relationships or achieve sustainable growth.

Solution

In a collaborative engagement with the founder, Boldly Launch refined Oliven Labs’ brand identity and market position. Our team clarified their core differentiation and messaging, defined brand values, identified ideal customer personas, and established a clear north star. They also developed unified content direction for client outreach.

This effort produced a focused, market-ready narrative that connects strategy, story, and structure, empowering Oliven Labs to stand out with clarity and purpose.

Results

Our strategic work drove a more targeted go-to-market approach for Oliven Labs, enabling the creation of strategic healthcare programs and expanding market reach.

These results reflect a measurable transformation in market presence, operational efficiency, and revenue growth for Oliven Labs.

“Working with Boldly Launch brought a new level of clarity to our market positioning, resulting in a significant impact on our sales cycles and overall revenue. Through their expert strategy and in-depth analysis, we were able to narrow our focus, which catapulted us into deeper partnerships within the healthcare industry.”

— Kristine Howell

Founder, Oliven Labs